When I first saw Carbo-Link’s tension members used on America’s Cup boats I immediately thought; how do they design and build these parts?
Later I learned that this is a Swiss invention from an engineering and manufacturing company based just outside of Zurich. Normally it’s very difficult, almost impossible, to get an inside view of such a high-tech company given the secrecy and confidentiality of their processes.
However, I was lucky enough to be contacted by Carbo-Link as they needed high-res product photos of their composite solutions and crisp, clean photos of the Aerospace & Defence certified factory. What a dream … It was great to explore the brand personality and to explore how best to portray the high-tech, Swiss made feel into the photographs. All services were carried out in strictest confidence, this is a very important part of my work approach with all clients.
The loads introduced to these cables in sailing yachts can be enormous, ranging anywhere from 1ton to 300tons on the largest 80m – 90m superyachts. That is before we even look at crane pendants lifting the largest offshore oil rig components or the dynamic loads on composite helicopter blades, all of which are also engineered and manufactured by Carbo-Link.
I felt like a kid in a candy store having the chance to photograph their state-of-the-art solutions in the studio and inside the factory. It was a privilege to experience the Aerospace Certified factory, and to be involved in some of the working processes, to really capture the quality and knowledge found within Carbo-Link.
The composite solutions are perfect for photography with my unique #velvetlight. A light soft enough to reflect so smoothly on a shiny surface, resulting in beautiful images revealing all the smallest details of a structure and its high-quality finish.
Carbo-Link’s solutions feature Aerospace grade Titanium terminations, all of which are machined in-house with the most up to date 5-axis CNC machines and highly skilled technicians. I really enjoyed capturing these terminations close-up to show the intricate details and surface finishing.
Production floor – where science becomes reality. All of Carbo-Link’s machines are designed and build in-house to optimise the production processes.
State-of-the-art 5 axis CNC machines.
Links and information about this project:
More photos: https://bit.ly/carbolink
Carbo-Link webpage: http://www.carbo-link.com
Reference from Carbo-Link:
‘Juerg was a pleasure to work with. He has a very artistic eye and creatively approached both the product and factory photos to bring things to life perfectly. We look forward to working with Jürg again on a number of location-based projects in the near future.’
WOOD & WATCH for IWC Schaffhausen in cooperation with Boesch Boats
Photographing wooden boats it’s something I have been doing for many years, a timepiece was a new challenge.
Last year I started quietly in my studio working with light and watches, countless nights, and hours trying hard to manage the conflict of light, reflections, and shadows. As more as you discover you realize there is so much more to explore and to learn. It’s as fascinating and as complex to photograph boats. A high level of detail mastering light and endless styling possibilities. Who would have thought that this big-time investment of last year will be very helpful in the middle of the current COVID crisis?
The Schaffhausen-based watch manufacturer IWC, which has been in partnership with the Boesch boat builder known for his classic mahogany since 2008, is joining in the celebration of Bösch’s 100th anniversary. The occasion is being commemorated with the “Century Edition” anniversary boat, along with the Aquatimer Automatic Edition “Boesch”.
Link to the complete series:
Now I’m looking forward to the next challenging photo project with sophisticated light requirements.