WOOD & WATCH

WOOD & WATCH for IWC Schaffhausen in cooperation with Boesch Boats

Photographing wooden boats it’s something I have been doing for many years, a timepiece was a new challenge.

Last year I started quietly in my studio working with light and watches, countless nights, and hours trying hard to manage the conflict of light, reflections, and shadows. As more as you discover you realize there is so much more to explore and to learn. It’s as fascinating and as complex to photograph boats. A high level of detail mastering light and endless styling possibilities. Who would have thought that this big-time investment of last year will be very helpful in the middle of the current COVID crisis?

The Schaffhausen-based watch manufacturer IWC, which has been in partnership with the Boesch boat builder known for his classic mahogany since 2008, is joining in the celebration of Bösch’s 100th anniversary. The occasion is being commemorated with the “Century Edition” anniversary boat, along with the Aquatimer Automatic Edition “Boesch”.

Link to the complete series:

https://bit.ly/IWC_Boesch

Now I’m looking forward to the next challenging photo project with sophisticated light requirements.

Author: Jürg Kaufmann

Juerg Kaufmann is an experienced outdoor and people photographer with a strong passion for the sea, and the mountains. His images encompass both compelling action photos and videos in extreme locations and highly polished, stylized studio work. Whether shooting professional athletes in the studio or in action, yachts, or amazing landscapes, Juerg captures the emotions of sport in a clear distinctive style.

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